When it comes to owning a small business, how you stand out makes all the difference between a customer choosing your product or that of a competitor.
One of the most effective ways to stand out is by putting your product or service in context.
Build understanding, show passion, create a narrative.
Content marketing puts your brand into context with the world of the consumer. Curated content gives your brand an opportunity to make an appearance in the thought process of the consumer.
Statistics show that content marketing is today’s marketing. Everywhere you look, brands are trying to create an identity through understanding, passion, and narrative. An effective content marketing strategy makes your brand more than a product or service – your brand becomes an authority, built with passion.
As more brands take on content marketing strategies, it’s increasingly clear this is the new way to interface with customers.
If you consider millennials to be an important part of your customer base, studies reveal putting your brand in context is increasingly the most effective way to reach them.
Additionally, showing up in search engines is perhaps one of the most effective ways to be discovered by your next customer.
Ask yourself this – How often do you use Google to find a product or service local to you?
With an SEO-optimized content presence, your brand is positioned to become the resource for what you have to offer.
This is where I come in. As a seasoned writer, marketer, and all-around creative – I’ve been known to sling a few flaming guitar solos in my day – I can deliver not only effective, SEO-optimized content: I can help build your narrative, express your passion, and generate understanding for your customers.
My particular approach to content marketing follows three principles:
- Understanding – With my psychology-centric approach to customer research, I create content your customer is looking for.
- Multimedia – Whether it’s your own photos or videos, or those from the ether, I develop multimedia content that is engaging, entertaining, and informative.
- Value – I charge reasonable prices for my small business clients because you need to be assured your return on investment is well-realized.
So, if you’re ready to supercharge your brand with native content, let’s talk.