The portfolio and writerspace for Al Gentile

Relationship Marketing: Destination Pages

This is one part of a series of articles aimed at making Overseas Adventure Travel (a company I used to work for) into a destination for informative media about the places they visit.

This is one of more than 60 articles that highlight a specific country. In trying to move from a “transactional” to a “relationship” model, the company saw this as a valuable opportunity to become closer to its customers.

From a marketing standpoint, this campaign was an attempt to:

  • inspire the traveler to consider a destination, as opposed to a specific itinerary, for their next adventure
  • increase time on site
  • lead the potential customer to product links at the bottom of the page

You can click here to see the page on O.A.T.’s website. I also wrote the copy for Finland, Burma/Myanmar, and many more.

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