This is one part of a series of articles aimed at making Overseas Adventure Travel (a company I used to work for) into a destination for informative media about the places they visit.
This is one of more than 60 articles that highlight a specific country. In trying to move from a “transactional” to a “relationship” model, the company saw this as a valuable opportunity to become closer to its customers.
From a marketing standpoint, this campaign was an attempt to:
- inspire the traveler to consider a destination, as opposed to a specific itinerary, for their next adventure
- increase time on site
- lead the potential customer to product links at the bottom of the page